FINANCIAL PROJECTIONS
The following table is based on the following :
•Yr 1 – No pronounced increase in occupancy through implementation of marketing campaign as implementation and effects will take time to filter through. No change to ticket price to discourage current market.
•Yr 2 – Further increase in occupancy through improvement in marketing campaign, attracting a greater range of market segments.
•Yr 3 – Small increase in ticket price to ensure high occupancy is maintained.
•Northumbria used as a permanent venue, capacity of 300 seats, charged at cost
Figure 18 – Financial Projection Table
Occupancy(seats)Ticket Price (£’s)Sales (£’s)
YR 1
First Night60%£4£720
Second Night70%£4£840
Third Night90%£4£1,080
Fourth Night100%£4£1,200
Total Income p/p*£3,840
Total Income**£30,720
YR 2
First Night70%£4£840
Second Night80%£4£960
Third Night100%£4£1,200
Fourth Night100%£4£1,200
Total Income p/p*£4,200
Total Income**£33,600
YR 3
First Night70%£5£1,050
Second Night80%£5£1,200
Third Night100%£5£1,500
Fourth Night100%£5£1,500
Total Income p/p*£5,250
Total Income**£42,000
* Based on a production of four plays ** Based on eight sets of productions
Costs (based on one set of four productions)
•Based on unlikely assumption that all productions cost the same – however this is the only relevant information available for comparison
Figure 19 – Performance Cost Projection
ItemExpense
Venue (Northumbria Union)£480 (Maximum cost charged)
Technical SPONSORED
Set£264.70
Costumes£15.60
Props£55.75
Miscellaneous£111.32
Publicity£261.61
Electronic Drum Hire£155.00
Total Cost£1343.98
Total Cost Per Year£10,751.00
Note: Costs are obtained from single available set of data (Xmas Pantomime). Since the additional financial information provided was inadequate for further detailed analysis.
Profit
•The table below represents what we believe to be a stretching but financially achievable goals.
•Calculations are based on costs remaining constant, this however is unlikely to remain stable, however since notable savings may be made through agreements with Northumbria Union of a discounted rate for permanent use of the venue and an opportunity for increases in sponsorship, this outweighs potential cost increases.
Figure 20 – Profit Projection Table
YearIncome (£)Cost (£)Profit (£)
Yr 1£30,720£10,751£19,969
Yr 2£33,600£10,751£22,849
Yr 3£42,000£10,751£31,249
( The End)