<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>得人心者得天下，失人心者失天下。得道多助，失道寡助，人心向背，决定成败。<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>
<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>
<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>孟子曰：<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>天时不如地利，地利不如人和。三里之城，七里之郭，环而攻之而不胜。夫环而攻之，必有得天时者矣；然而不胜者，是天时不如地利也。城非不高也，池非不深也，兵革非不坚利也，米粟非不多也；委而去之，是地利不如人和也。故曰：域民不以封疆之界，固国不以山溪之险，威天下不以兵革之利。得道者多助，失道者寡助。寡助之至，亲戚畔之；多助之至，天下顺之。以天下之所顺，攻亲戚之所畔；故君子有不战，战必胜矣。<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“
<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>孟子在这里所说的<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>天时<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>是指兴兵作战的时机、气候等；<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>地利<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>是指山川险要，城池坚固等；<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>人和<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>则指人心所向，内部团结。孟子在这里主要是从军事方面来分析论述天时、地利、人和之间关系的，而且是观点鲜明：<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>天时不如地利，地利不如人和。<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>三者之中，<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>人和<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>是最重要的，起决定作用的因素，<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>地利<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>次之，<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>天时<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>又次之。一个拥有道义的人大家都会愿意帮助他，甚至顺从他。失去道义的人得到的帮助就少，甚至连亲戚也会叛离。<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>
<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>这个道理在现代企业的发展中同样适用。在世界经济和文化高度发展的现代社会，在产品过剩的时代，一个企业想要获得长远的发展，员工的人心向背变得越来越重要，消费者的人心向背越来越重要。<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>
<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>中国有句古语：人心齐，泰山移。虽然有点夸张，但是团队的合作精神确实能够起到扭转局面的作用。一个让员工满意的企业，不仅能够提升企业的形象，而且总是能够生产出让客户满意的产品或者服务。<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>
<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>衡量一个企业是否是一个让员工满意的企业，有以下几个标准：第一，是否能够给员工提供舒适的工作环境，能够让员工得到恰当的报酬；第二，能否向市场提供高质量的产品和服务，建立起一定的企业形象和品牌知名度；第三，是否能够给员工提供一定的升迁机会；第四，是否能够给员工及家属提供一定的福利待遇。<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>
<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>蒙牛的人心经营<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>
<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>在蒙牛，经营人心的含义是向下经营，而不是向上经营。<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>
<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>在蒙牛，最基本的规矩就是上礼下。挣钱多的请挣钱少的吃饭，职位高的送职位低的礼物，当官的向当兵的拜年<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>……<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>虽然是暂时的散财，却感动了员工，从此领导具有了吸引力、号召力、影响力，具有了人格魅力。在以后的工作中，员工更有激情与干劲。难道这是管理者吃亏了吗？答案当然是否定的。<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>
<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>牛根生说得好：<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>我为什么要散财？难道我不知道享福？<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“”<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>财散人聚，财聚人散。聚的时候，先聚心，后聚人。你把人心搞散了，企业垮了，到时你还有啥？你的利益还能<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>‘<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>可持续<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>‘<SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-hansi-font-family: ˎ̥; mso-ascii-font-family: ˎ̥; mso-fareast-language: ZH-CN; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>？<SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 宋体; mso-fareast-language: ZH-CN; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-bidi-language: AR-SA”>“